We focus on registering and educating unregistered individuals who are qualified to vote, and formerly registered voters who have become “inactive” on the voter rolls, to encourage their participation in the democratic process.

We have implemented a texting program that sends text messages to unregistered voters, encouraging them to register on-line through the NC Department of Motor Vehicles (DMV). Additionally, we employ other strategies, including interactive in-person tabling events where we engage with North Carolinians and provide them with the necessary information and resources to register and vote, as well as door to door contact. We also interact with students on campus to get them engaged in the voting process. We track our results and want to learn from each election what works best and how to become as cost effective as possible.