About The North Carolina Voter Project
The North Carolina Voter Project is an independent, nonpartisan 501(c)3 dedicated to exploring and analyzing effective voter registration techniques throughout the state of North Carolina.
Our Beginnings
We founded this organization shortly after the January 6 attack on the Capitol that threatened our systems of free elections. As we sat glued to our screens that day, watching the events unfold, we realized that we can no longer take our democratic institutions for granted. We realized that the most surefire way to strengthen our democracy is to expand ballot access across the state. There are countless ways to achieve this.
Our Strategy
We are interested in exploring various mail strategies, digital strategies, and relational organizing in order to test various voter registration strategies. We hope that our research will provide a valuable resource for future campaigns and canvassing efforts. That’s why you’ll find us experimenting with mailers, digital tools, and good old fashioned canvassing.
Our Goal
You’ll find us testing messaging techniques, outreach strategies, and cultivating relationships with partner organizations to reach new audiences online. Our research is free and publicly available. There’s never been a more exciting time to work in voter registration, and there’s so much work to do. Onwards! Your donations are tax deductible.
Staff
Ryan Byrley
Executive Director
Ryan Byrley grew up in Southwest Louisiana––Cajun territory. He joined the Navy at age 17, where he spent four years cranking wrenches as an aviation mechanic. It wasn’t until he studied political science at Thomas Nelson Community College that he realized how much a vote could impact his life. When his daughter was diagnosed with ASD in 2009, the stakes became higher. The vote’s ability to determine access to healthcare became as clear as day.
Byrley threw his hat into political organizing afterwards and has never looked back. He comes to the North Carolina Voter Project with over ten years of experience working alongside canvassers, activists, and political candidates, speaking with constituents everywhere from bus stations to rural schools. “Everything leads back to voting rights. The fight for a fairer democracy is here and it has never left, North Carolina is the frontlines.”
Sarah Pybus
Deputy Executive Director
Sarah Pybus was introduced to campaign and advocacy work as a sophomore political science student at Virginia Wesleyan University, where she volunteered on a local campaign. She was elected president of both her university’s Young Democrats Chapter as well as Marlin Votes, the non-partisan voter registration organization on campus. During her senior year, she was invited to Ohio to organize on college campuses for the 2016 presidential campaign. Over three months, she registered over 3,000 students to vote.
Sarah attended the University of Pittsburgh School of Law, where she specialized in human rights issues. She spent summers interning for non-profits and NGOs, and spent the 2020 election cycle working as a state coordinator for the Feminist Majority Foundation, where she ran the campus voter registration program in Michigan. After graduation, Sarah moved to Kosovo as a Fulbright Scholar to conduct legal research for a human rights nonprofit. Now back stateside, Sarah has made North Carolina her home, where she is expanding access to the ballot through her work at NCVP.